Hotel Link Tools
powered by Ginform
Hotel Link is our comprehensive hospitality technology platform. We manage deployment, configuration, training, and ongoing support for accommodation providers in West Africa.
Built for hotels,
by hospitality experts
Hotel Link is a comprehensive digital toolbox with all the solutions that you need. With a single dashboard, you have access to the latest online marketing tools to help you sell rooms, increase revenue and plan for the future.
We help you connect to the world's leading booking sites and worldwide distribution systems to expand your reach. More guests in your rooms. It’s that simple.
We've got your back. Whenever you need help — getting started or maximising the digital solutions — we are here for you.
Hotel Link — a platform built
for hospitality
Watch a quick overview of the Hotel Link platform to understand exactly what your property gets access to.
Everything you need, in one dashboard
Seven interconnected tools that cover every aspect of your hotel's digital operations.

Channel Manager
Seamless connections to 300+ global OTAs, GDS networks, and distribution channels. Real‑time two‑way XML sync keeps your rates and availability updated everywhere instantly.
- Save time with automated distribution
- More visibility on key OTAs
- Central management of all bookings
- Instant updates and rate parity control
Booking Engine
Turn your website into your most profitable channel. Our commission‑free booking engine offers a fast, mobile‑optimised two‑step checkout, promo codes, and occupancy‑based pricing.
- Multiple room booking
- Occupancy based pricing
- Discounts, special offers, promo codes
- Seamless integration with OTAs and PMS


Hotel Website
Beautifully designed, SEO‑optimised websites that convert visitors into direct bookers. Fully responsive, fast‑loading, and easy to update – no web designer fees.
- Built for conversion
- Fully responsive design
- Google Tools integrated
- Fast loading, easy to update
Front Desk
Cloud‑based property management covering reservations, housekeeping, guest profiles, and billing – connected to all your distribution channels in real time.
- Easy‑to‑use interface
- Room assignments with drag & drop
- Fast check‑in
- Housekeeping management
- Comprehensive reports


Smart Rate
Monitor competitor rates and OTA pricing, then adjust your own rates automatically to win the market. Eliminate rate disparity and maximise revenue.
- Real‑time rate monitoring
- Competitor price tracking
- Automatic rate recommendations
- Eliminate rate disparity
Hotel Link Pay
Process guest payments securely, charge OTA virtual cards, and collect payments before, during, or after a stay. No setup fees, tokenization, and PCI compliance.
- No setup fees
- Control over funds transfer
- Reduced chargebacks
- Tokenization and PCI compliance

Trusted by hotels across West Africa
“Ginform completely transformed our online visibility. They set up our channels, built our website, and connected everything to Hotel Link. We went from relying on walk-ins to receiving bookings from guests across Europe and the region. The consultancy and ongoing support they provide is what really sets them apart.”
Already using Hotel Link?
Access your extranet to manage reservations, update rates, check channel performance, and more.
Let's get Hotel Link
working for your property
Reach out to Ginform and we'll walk you through everything — from the right tools for your property to full setup and ongoing support.