From IT consultancy to regional hospitality backbone
GINFORM began as an IT company and grew into a regional technology operator with a clear hospitality focus.
As hotels in West Africa needed stronger digital systems, better support, and easier ways to capture direct bookings, we built our hospitality offer around Hotel Link Tools.
Today, the company remains flexible for future digital solutions, but the public narrative is focused on helping hotels improve digital operations through a managed platform and local execution.
Hotel Link Tools, powered by GINFORM
GINFORM is the exclusive operating entity for Hotel Link Solutions in West Africa. That means everything — the booking engine, channel manager, payments, training, and support — is delivered locally, by our team, in English and French. You get the world‑leading Hotel Link platform, backed by a team that understands your market.
At the heart of our business practice lies a set of core values that guide how we think, work, and lead.
Local Expertise
Based in West Africa, we understand the West African market and the unique needs of businesses here.
Technical Depth
Our team combines IT infrastructure expertise with hospitality technology knowledge.
Reliable Support
We don't just set up systems – we stay with you, providing ongoing management and assistance.
One Company
From servers to booking engines, you have a single point of contact for all your business technology.
Trusted by hotels across West Africa — powered by Hotel Link Tools
Choosing the right service provider can define the future of your business. At GINFORM, we don't just advise — we collaborate, innovate, and deliver.
B2B expertise that matters
Deep expertise in navigating regional challenges and opportunities across West Africa.
End‑to‑End Consulting
From planning to execution, we cover every step of your technology journey.
Focused on Results
Business solutions tailored to your needs, with measurable outcomes.