The local experts behind
your hotel's digital growth
Ginform is a hospitality technology consultancy and the official Hotel Link Solutions partner for West Africa. We help accommodation providers across the region build, manage, and grow a powerful online presence — with the technology, expertise, and ongoing support to make it stick.
Born from a gap in the market
Hotels across West Africa were struggling to compete online. They were either invisible to international travelers, entirely dependent on a single OTA, or paying too much commission on every booking. The technology to fix this existed — but the local expertise to implement it, manage it, and advise on it properly did not.
Ginform was founded to bridge that gap. Based in Lomé, Togo, we operate across West Africa — serving both francophone and anglophone markets with the same depth of service. As the official Hotel Link Solutions partner for the region, we bring a globally trusted hospitality platform to properties across Ghana, Togo, Bénin, Côte d'Ivoire, Nigeria, Senegal, and beyond.
What makes us different is not just the technology we deploy. It is the consultancy and technical support that comes with it. We advise on distribution strategy, rate management, OTA positioning, and digital marketing — and we remain actively involved long after setup. Our clients are not left to figure things out alone; we are their digital management team.
Our values
Local Partnership
We are West African. We understand your guests, your market, and the unique dynamics of hospitality across both francophone and anglophone countries in our region.
Consultancy & Technical Depth
We do not just deploy software. Our team provides genuine hospitality consultancy — advising on strategy, pricing, channel mix, and distribution — backed by hands-on technical support.
Trusted Technology
As the exclusive Hotel Link partner for West Africa, we bring a platform trusted by 500+ hotels globally to properties across the region — with the full backing of that partnership.
We Stay With You
Setup is just the beginning. Our ongoing technical support, account management, and optimization work means you always have a dedicated digital partner — not just a login.
A full-service digital partner
We are not a software reseller. Ginform provides end-to-end digital management for accommodation providers — from initial setup and consultancy through to ongoing technical support and performance optimization.
Ready to grow your hotel's
online presence?
Book a free consultation and let's talk about what's possible for your property.