Hotel Link Tools — Powered by GINFORM

GINFORM gives you the full Hotel Link platform, deployed and managed locally by our team across West Africa.

About the Platform

What are Hotel Link Tools?

GINFORM delivers the Hotel Link platform to hotels in West Africa.

You get enterprise‑grade distribution technology — channel manager, booking engine, PMS, yield management, payments — with a local team that speaks your language, understands your market, and integrates the payment methods your guests actually use.

4000+
Hotels worldwide
300+
Connected OTAs
100+
West African clients
Platform overview by Hotel Link Solutions
Why Hotel Link Tools

Global platform. Local execution.

Hotel Link is available globally. But your hotel is here — in West Africa. That's where our local execution makes the difference: English and French support, regional presence, understanding of West African hotel realities, and local rollout and relationship management.

0101

Heavy reliance on OTAs eating into revenue

Hotel Link provides a direct booking engine and channel manager that reduce commission costs while maintaining visibility across all channels.

0202

Low online visibility and inconsistent listings

We build and manage your complete digital presence, from OTA listings to a fast, mobile‑first website with SEO optimisation.

0303

Missed direct booking opportunities

Our platform captures commission‑free direct bookings through your website, integrated with local payment methods.

0404

Poor integration between tools

One platform, managed for you — booking engine, channel manager, PMS, and payments all connected seamlessly.

0505

Lack of local technical support

Teams in Lomé and Accra provide hands‑on support in English and French, ensuring your systems work for your market.

Where We Operate
Ghana

Hotel Link in Ghana

Hotel Link serves hotels across Ghana and Anglophone West Africa. Local support, local payments integration, dedicated account management.

Our clients
Tang Palace HotelQuao RealtyAccra Fine SuitesMomos Hotel
Togo

Hotel Link in Togo

Hotel Link in Togo is the hub for Francophone West Africa — covering Togo, Benin, and Côte d'Ivoire. Local payments integration, bilingual support, on‑ground service across the region.

Our clients
Hotel Petit BrusselBenin Royal HotelEL Doria HotelParadisia Hotel
The Platform

Everything your hotel needs to manage distribution, direct bookings, payments, and operations — all connected.

01 / 07Channel Manager

Channel Manager

Seamless connections to 300+ global OTAs, GDS networks, and distribution channels. Real‑time two‑way XML sync keeps your rates and availability updated everywhere instantly.

Key Features
Save time with automated distribution
More visibility on key OTAs
Central management of all bookings
Instant updates and rate parity control
Download Brochure
Distribution

Global and Local Distribution

Connect to the world. Manage your online inventory distribution with our powerful channel manager. Stay informed on how your preferred OTAs help you maximise brand exposure.

Get Started
Global Distribution Channels
Hotel Link

Already using Hotel Link?

Access your extranet to manage reservations, update rates, check channel performance, and more . . .

Full Management Service

Don't just get the tools — get a team. GINFORM can manage your entire digital hotel operation end to end, so you focus on your guests.

01
OTA Setup & Management
02
Channel Manager
03
Direct Booking Engine
04
Hotel Website Design
05
Rate & Yield Management
06
Ongoing Technical Support
01
100+booking channels
01 / 06

Listed everywhere guests are searching.

We create, optimise, and actively manage your listings on Booking.com, Expedia, Airbnb, and over 100 platforms — with professional content, keyword-rich descriptions, and continuous review management to keep your ranking high.

What's included
Profile creation & platform verification
Content optimisation & photo guidance
Guest review monitoring & responses
Ranking improvement strategy
Monthly channel performance reports
Solutions By Property Type
For Hotels

Full-stack hotel distribution, managed for you

From independent boutique hotels to mid-scale properties, Hotel Link handles your entire digital presence — OTA listings, direct bookings, rate management, and your hotel website.

Highlights
  • Multi-channel OTA setup & management
  • Custom hotel website with booking engine
  • Rate parity & yield management
  • Front desk & PMS integration
Channels
Booking.comExpediaAirbnbHotels.comAgodaHotels.ngGoogle Hotel AdsGDS Networks+ 290 more
Client Results
Hotel Link has transformed our online distribution. We now manage all OTAs from one dashboard and direct bookings have increased by 40%.
Tang Palace Hotel
Tang Palace Hotel
Accra, Ghana
Channel ManagerBooking Engine
Hotel Digital Maturity Quiz

Find out how digitally competitive your hotel is — in 2 minutes.

FAQ

Hotel Link is a global hospitality platform. GINFORM delivers and supports it locally in West Africa.

GINFORM is the operating company behind Hotel Link Tools in Africa and the entity that handles implementation, support, and regional delivery.

We work with a wide range of clientele, providig industry standard IT services and solutions, including the Hotel Link platform.

Ghana, Togo, Benin, and Côte d'Ivoire, with room for further regional expansion.

Yes. The team supports clients in both languages.

One platform. Seven tools. Local support in English and French across Ghana, Togo, Benin, and Côte d'Ivoire.