Insights on hotel technology, OTA strategy, and digital management across West Africa.
Location, price, and room quality matter less than most hotel owners think. Here’s why one property fills consistently while an almost identical neighbour struggles — and what separates them.
Guest reviews are business intelligence, not just a score to manage. Most hotels read them defensively. The ones using them as data are making better decisions about operations, pricing, and positioning.
Corporate guests book longer, cancel less, and don’t come through OTAs. Most West African hotels are completely invisible to this segment. Here’s what it takes to get on their radar.
Most West African hotels treat low‑season occupancy as inevitable. The ones that don’t are capturing demand their competitors are ignoring. Here’s how to fill rooms when everyone else is struggling.
Paying 15–25% to Booking.com and Expedia? Learn the exact steps West African hotels use to grow direct bookings and cut OTA commission costs — without losing visibility.
West Africa leapfrogged traditional banking with mobile money. The same shift is happening in hotel technology. Here's what's coming — and how forward-thinking hotels are preparing.
Your hotel is great — but travellers can't find it online. Discover the five most common visibility mistakes hotels in West Africa make and the step-by-step fixes that actually work.
